Privacy policy

Studer Cables AG, Herrenmattstrasse 20, 4658 Däniken SO, Schweiz ("Studer Cables") understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website,

Subject to the limited exceptions in section 4, we do not collect personal data about you unless you contact us (see section 5). Any personal data we do collect will only be used as permitted by law.

Please read this Privacy Policy ("Policy") carefully and ensure that you understand it. Your acceptance of the Policy is deemed to occur upon your first use of the Website. If you do not accept and agree with this Policy, you must stop using the Website immediately.



In this Policy, the following terms shall have the following meanings:

"Processing" means any handling of personal data, regardless of the means and procedures used, in particular the collection, storage, retention, use, modification, disclosure, archiving, deletion or destruction of data. This definition includes the definition of this term according to the FADP and, where applicable, the GDPR, as amended from time to time;

"Data Subjects" or "Affected Persons" means all natural persons about whom personal data are processed;

"Personal Data" means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you provide to us via the Website or by sending us requests. This definition includes the definition of this term according to the Federal Act on Data Protection ("FADP") and, where applicable, the EU General Data Protection Regulation ("GDPR"), as amended from time to time;

"Website" means the appearance of a company, person or organization on the World Wide Web. A website usually consists of many sub-websites, i.e. individual HTML documents;

"We" or "us" means Studer Cables, as defined above.



This Policy applies only to your use of the Website The Website may contain links to other websites that are not part of the Studer Cables Website. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

This website uses, among other things, the tracking tool Google Analytics for website traffic analysis. This service of the American provider Google LLC uses, among other things, cookies (see also section 11 below) and, as a result, data is transferred to Google in the USA.
Further information can be found in Google's privacy policy.



As a Data Subject, you have the following rights under the FADP and/or the GDPR (if applicable):[1]

  • the right to be informed about our collection and use of Personal Data;
  • the right of access to the Personal Data we hold about you (see section 4);
  • the right to rectification if any Personal Data we hold about you is inaccurate or incomplete;
  • the right to ask us to fully or partially delete Personal Data we hold about you;
  • the right to restrict (i.e. prevent) the Processing of your Personal Data;
  • the right to data portability (obtaining a copy of your electronically saved Personal Data to reuse with another service or organisation);
  • the right to object to us using your Personal Data for particular purposes; and
  • rights with respect to automated decision making and profiling.

If you have any cause for complaint about our use of your Personal Data, please contact us using the details provided in section 9 and we will do our best to answer your request. If we are unable to help, you also have the right to lodge a complaint with the Swiss Federal Data Protection and Information Officer ("FDPIC") and/or any competent EU supervisory authority (as the case may be).

[1]Note that other legal requirements (e.g. regarding retention obligations) as well as overriding conflicting interests may restrict these rights.



Subject to this section 4, we do not collect any Personal Data from you.

This Website can generally be visited without registration. Data, such as pages accessed or names of files accessed, the IP address, browser type and version, operating system used, date and time, are stored on the server for statistical purposes without this data being directly related to your person.

We do place cookies on your computer or device. In this context please refer to our Cookies Policy according to section 11.

When you contact us, for example, by sending us an email, we may collect your name, email address, and any other information you provide to us.



Should we collect any Personal Data, it will be Processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with our obligations and safeguard your rights under the FADP and/or the GDPR (in as far as applicable) at all times. For more details on data security (see section 6).

As noted above, we do generally not collect any Personal Data. If you contact us and we obtain your Personal Data (e.g. from your email), we may use them as follows:

  • to process / respond to your inquiry;
  • to contact you.

We are a Swiss company and your Personal Data is generally Processed and stored on servers in Switzerland. As a matter of principle, we do not pass on your Personal Data to third parties without informing you in advance and, if necessary, obtaining your consent.

This applies with the exception of service providers and partners in Switzerland and abroad who, among other things, help us to respond to your requests or provide our contractual services to you (e.g. IT providers, suppliers, Studer Cables group companies, other auxiliary persons). In such cases, we observe the legal requirements and conclude appropriate contracts (data processing agreements) with the recipient of your data in order to protect your data. Subject to express consent or transfer required by contract or law, we process your Personal Data only in third countries with a recognized level of data protection (in particular Switzerland and the European Economic Area (EEA)). In the case of an exceptional disclosure to a third country that does not have an adequate level of data protection according to the decision of the Swiss Federal Council or the EU Commission, we ensure data protection compliance by including the EU standard contractual clauses (with Swiss addition) in the respective data processing agreement. You can request a list of the categories of data recipients (namely our service providers, suppliers, group companies other auxiliary persons and third parties) at any time.



We only keep your Personal Data for as long as we need to in order to Process it as described above in section 5 and/or for as long as we have your permission to keep it.

Your data will generally only be stored in the Switzerland.

Data security is very important to us and to protect your data we have taken suitable technical and organizational measures in cooperation with our hosting providers to safeguard and secure any data we hold about you.

However, we would like to point out that data transmission via the internet (e.g. when communicating by e-mail, filling out online forms, etc.) can have security gaps. A complete prtection of the data against access by third parties is not possible.



As an Affected Person, you have the right to request a copy of your Personal Data stored by us (if any).

For more information, please e-mail us at the e-mail address mentioned in section 9.



If you would like to receive the newsletter offered on our Website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and agree to receive the newsletter. Further data will not be collected. We use this data exclusively for sending the requested information. We work with a newsletter tool of a provider from Germany, who operates servers in Germany and works according to the GDPR requirements of the EU.

You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "unsubscribe link" in the newsletter.



The responsible controller within the meaning of the data protection laws, in particular the Federal Act on Data Protection ("FADP") and, where applicable, the EU General Data Protection Regulation ("GDPR"), is:

Studer Cables AG
Herrenmattstrasse 20

4658 Däniken SO


Phone: +41 62 288 82 82

If you have any questions about the site, this statement, or privacy, please contact

Please make sure that your request is clear and contains all the necessary information, especially if it is a request for information about the data we hold about you (see section 3).



We may change this Policy from time to time (for example, if the law changes). Any changes will be immediately posted on the Website and you will be deemed to have accepted the terms of the Policy on your first use of the Website following the al-terations. We recommend that you check this page regularly to keep up-to-date.



A cookie is a small piece of data (text file) that your browser (e.g. Chrome, Edge, etc.) stores on your device (hard drive of your computer, smartphone or tablet) when instructed to do so by a website you visit, in order to remember information about you, such as your language settings or login information. These cookies are set by us and are called first-party cookies. We also use third-party cookies – which are cookies associated with a domain that is differ-ent from our website – for our advertising and marketing efforts.

Specifically, we use cookies and other tracking technologies for the following purposes:

  • to distinguish natural persons using our Website from machines ("bots");
  • to assist you in navigating and saving the settings you have chosen (e.g. regarding language, acceptance or non-acceptance of certain cookies);
  • assist you in registering for our events, logging in, and your ability to provide feedback;
  • analyzing your use of our Website, products, services or applications;
  • assist with our advertising and marketing efforts (including behavioral advertising).

Below you will find a detailed list of the cookies we use on our Website. Our Website is regularly scanned with our cookie scan tool to get the most accurate list possible. 

Manage your cookie settings:

You can enable/disable each cookie category (except for the strictly necessary / technically required cookies) by clicking on the "Show details" button in our cookie banner. By default, all cookies that are not strictly necessary are disabled.

Cookie list:

We use the following cookies on our Website:

Necessary / technically required cookies:

These cookies are technically necessary for the Website's functions and cannot be disabled. Typically, these cookies are set only in response to actions you take that correspond to a service request, such as setting your privacy preferences, logging in, or filling out forms. You can set your browser to block these cookies or to notify you about these cookies. However, some areas of the Website will then not function. These cookies do not store any Personal Data.

Domain Cookies (Cookie Key) Type pll_language

This cookie from Polylang remembers the language selected by the user.

third-party cookie PHPSESSID

The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and is deleted when all browser windows are closed.

third-party cookie


Performance cookies:

These cookies allow us to count visits to our website and traffic sources, and to obtain information about, for example, the duration and frequency of sub-pages viewed, the order of pages visited, etc., so that we can measure and improve the performance of our website. They indicate which pages are the most popular, which are the least used and how visitors move around the website. All information collected by these cookies is aggregated and therefore anonymous. If you do not allow these cookies, we will not be able to know when you visited our website.


Domain Cookies (Cookie Key) Type _ga.

Google Analytics sets this cookie to calculate visitor, session and campaign data and track website usage for the website analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize individual visitors.

third-party cookie Analytics_gid.

Google Analytics sets this cookie to store information about how visitors use a website and to create an analytics report about the website's performance. The data collected includes the number of visitors, their source and the pages they visit anonymously.

third-party cookie Analytics_ga_*.

Google Analytics sets this cookie to store and count page views.

third-party cookie


Functional cookies

These cookies allow us to better tailor the website for your purposes by providing enhanced functionality and personalization. If you do not allow these cookies, some or all of these services may not function properly.

Domain Cookies (Cookie Key) Type Google Fonts

Google Fonts provides the font data to the website.

third-party cookie

For more information on cookies in general, please visit, for instance,

Last updated: August 2023