The controller within the meaning of data protection laws, in particular the EU General Data Protection Regulation (GDPR), is:

Studer Cables AG
Christoph Egli
Herrenmattstrasse 20
4658 Däniken, Germany
Telephone: 0041 62 288 82 82

General information

Based on Article 13 of the Swiss Federal Constitution and the data protection provisions of the Swiss Federal Government (Data Protection Act, DSG), every person is entitled to the protection of their privacy and to protection against misuse of their personal data. The operators of these sites take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.
In cooperation with our hosting providers, we strive to protect the databases to the extent possible against unauthorised access, loss, misuse or forgery.
Please note that data transmission on the Internet (e.g. when communicating by e-mail) may have security gaps. Complete protection of data against access by third parties is not possible.
By using this website, you consent to the collection, processing and use of data in accordance with the following description. This website can generally be visited without registration. In the process, data such as pages accessed or names of the retrieved file, date and time are stored on the server for statistical purposes without this data being directly related to you. Personal data, in particular name, address or e-mail address, is collected on a voluntary basis as far as possible. The data will not be passed on to third parties without your consent.

Processing of personal data

Personal data is any information relating to an identified or identifiable person. A data subject is a person through whom personal data is processed. Processing includes all handling of personal data, regardless of the means and procedures used, in particular the storage, disclosure, procurement, deletion, storage, modification, destruction and use of personal data.
We process personal data in accordance with Swiss data protection law, in particular the Data Protection Act (DSG). In all other respects, we process personal data in accordance with the following legal bases in connexion with Article 6(1) GDPR:

  • Consent (Art. 6(1) sentence 1 lit. a. GDPR) – The data subject has given his consent to the processing of personal data concerning him for a specific purpose or several specific purposes.
  • Performance and pre-contractual requests (Art. 6(1) sentence 1 lit. b. GDPR) – The processing is necessary for the fulfilment of a contract to which the data subject is a party or for the implementation of pre-contractual measures, which take place at the request of the data subject.
  • Legal obligation (Art. 6(1) sentence 1 lit. c. GDPR) – The processing is necessary to fulfil a legal obligation to which the controller is subject.
  • Protection of vital interests (Art. 6(1) sentence 1 lit. d. GDPR) – The processing is necessary in order to protect the vital interests of the data subject or another natural person.
  • Legitimate interests (Art. 6(1) sentence 1 lit. f. GDPR) – The processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, prevail.
  • Application procedure as a pre-contractual or contractual relationship (Art. 9(2)(b) GDPR) – Insofar as special categories of personal data within the meaning of Article 9(1) GDPR (e.g. health data, such as disability status or ethnic origin) are requested from applicants so that the controller or the data subject can exercise the rights arising from labour law and the law of social security and social protection and/or fulfil their obligations in this regard, their processing takes place according to Art. 9(2)(b) GDPR, in the case of the protection of vital interests of applicants or other persons pursuant to point (c) of Article 9(2) GDPR or for the purposes of preventive health care or occupational medicine, for the assessment of the employee’s ability to work, for medical diagnosis, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector in accordance with point (h) of Article 9(2) GDPR. In the case of notification of special categories of data based on voluntary consent, their processing takes place on the basis of Art. 9(2) a. GDPR.

We process personal data for the duration necessary for the respective purpose or purposes. In the event of longer retention obligations due to legal and other obligations to which we are subject, we shall restrict processing accordingly.

Relevant legal bases

In accordance with Art. 13 GDPR, we will inform you of the legal basis for our data processing activities. Unless the legal basis is stated in the privacy policy, the following applies: The legal basis for obtaining consent is Art. 6(1)(a) and Article 7 GDPR, the legal basis for the processing for the fulfilment of our services and the implementation of contractual measures as well as the response to enquiries is Art. 6(1)(b) GDPR, the legal basis for processing to fulfil our legal obligations is Article 6(1)(c) GDPR, and the legal basis for the processing to protect our legitimate interests is Article 6(1)(f) GDPR. In the event that vital interests of the data subject or another natural person require the processing of personal data, Art. 6(1)(d) GDPR as the legal basis.

Safety Precautions

We take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, scope, circumstances and purposes of the processing as well as the different probability of occurrence and the extent of the threat to the rights and freedoms of natural persons.
Measures include, in particular, the safeguarding of the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to, input, forwarding, securing availability and their separation. We have also set up procedures to ensure the exercise of data subject rights, the erasure of data and reactions to the threat to data. Furthermore, we take the protection of personal data into account during the development or selection of hardware, software and procedures in accordance with the principle of data protection, through technical design and by means of data protection-friendly default settings.

Transfer of personal data

As part of our processing of personal data, the data may be transferred to other bodies, companies, legally independent organisational units or persons or may be disclosed to them. Recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we comply with the legal requirements and in particular conclude corresponding contracts or agreements with the recipients of your data that serve to protect your data.

Processing of data in third countries

If we process data in a third country (i.e. outside Switzerland, the European Union (EU) or the European Economic Area (EEA)) or the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, bodies or companies, this shall only take place in accordance with the legal requirements.
We are a Swiss company and your personal data is generally processed and stored on servers in Switzerland. However, IT is possible that our service providers, suppliers, other auxiliary persons (for example, when setting up, maintaining and maintaining our IT systems) or one of our Group companies abroad may have access to certain personal data. We contractually oblige all such persons to comply with all applicable data protection provisions by means of an order data agreement, which also contains the standard contractual clauses of the European Commission, if necessary, as well as confidentiality agreements. You can request a list of the categories of our service providers, suppliers, other auxiliary persons and third parties at any time.
Subject to express consent or contractual or legally required transfer, we only process the data in third countries with a recognised level of data protection, contractual obligation by means of so-called EU Commission standard protection clauses, in the event of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, EU Commission information page: ).

Cookie Privacy Notice

This website uses cookies. Cookies are text files containing data from websites or domains visited and stored by a browser on the user’s computer. A cookie is primarily used to store information about a user during or after their visit within an online offer. The stored information may include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term cookies also includes other technologies that fulfil the same functions as cookies (e.g. if user information is stored using pseudonymous online identifications, also referred to as “user IDs”)

The following types of cookies and functions are distinguished:

  • Temporary cookies (also called session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed their browser.
  • Persistent cookies: Permanent cookies remain stored even after closing the browser. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the interests of users used for reach measurement or marketing purposes can be stored in such a cookie.
  • First-party cookies: First-party cookies are set by us.
  • Third-party cookies (also: third-party cookies): Third-party cookies are mainly used by advertisers (so-called third parties) to process user information.
  • Necessary (also: essential or absolutely necessary) cookies: Cookies that are absolutely necessary for the operation of a website (e.g. to store logins or other user entries or for security reasons) You must accept these cookies in order to be able to use our website (by clicking on “Accept minimum” in the cookies banner).
  • Statistics, marketing and personalisation cookies (also: functional cookies): Cookies are also generally used as part of reach measurement and when a user’s interests or behaviour (e.g. viewing certain content, use of functions, etc.) on individual websites in a user profile. Such profiles are used to show users content that corresponds to their potential interests, for example. Procedures are also referred to as “tracking”, i.e. tracking the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or by obtaining consent (e.g. by clicking on “Accept all” or by selecting the functional cookies in the cookies banner).

Notes on legal bases: The legal basis on which we process your personal data using cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for processing your data is the consent provided. Otherwise, the data processed using cookies is processed on the basis of our legitimate interests (e.g. in the commercial operation of our online offering and its improvement) or, if the use of cookies is necessary to fulfil our contractual obligations.
Retention period Unless we provide you with explicit information on the storage period of permanent cookies (e. as part of a so-called cookie opt-ins), please assume that the storage period can be up to two years.
Information on revocation and objection (opt-out): depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke consent given or to object to the processing of your data by cookie technologies (collectively referred to as “opt-out”). You can first declare your objection using the settings of your browser, e.g. by deactivating the use of cookies (this can also restrict the functionality of our website). An objection to the use of cookies for online marketing purposes can also be declared by means of a variety of services, particularly in the case of tracking, via the websites and In addition, you may receive further notices of objection as part of the information on the service providers and cookies used.
Processing of cookie data based on consent: We use a procedure for cookie consent management in which the consent of users to the use of cookies or the processing and providers named in the cookie consent management procedure can be obtained, managed and revoked by users. In this case, the declaration of consent is stored so that it does not have to be requested again and the consent can be proven in accordance with the legal obligation. The data can be stored on the server side and/or in a cookie (so-called opt-in cookie or using comparable technologies) in order to be able to assign the consent to a user or their device. Subject to individual details of cookie management service providers, the following notices apply: The storage period for consent can be up to two years. A pseudonymous user identifier is formed and, with the time of consent, information on the scope of the consent (e. (e.g. which categories of cookies and/or service providers) as well as the browser, system and end device used.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta/communication data (e.g. device information, IP addresses).
  • Data subjects: Users (e.g. website visitors, users of online services).
  • Legal bases: Consent (Art. 6 (1) sentence 1 lit. a. GDPR), legitimate interests (Art. 6(1) sentence 1 lit. f. GDPR).

Data protection declaration for server log files

The provider of this website automatically collects and stores information in server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • Operating system used
  • Reference URL
  • Host name of the accessing computer
  • Time of server request

This data cannot be attributed to specific persons. This data is not merged with other data sources. We reserve the right to subsequently check this data if we become aware of concrete indications of unlawful use.

Third-party services

This website uses the tracking tool Google Analytics for website traffic analysis, Google Maps for embedding maps, Google Invisible reCAPTCHA for protection against bots and spam, and YouTube for embedding videos.
These services of the American Google LLC use cookies, among other things, and as a result, data is transferred to Google in the USA.
Further information can be found in Google’s privacy policy.

Contact form privacy policy

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We will not pass on this data without your consent.

Privacy Statement for Newsletter Data

If you would like to receive the newsletter offered on this website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the specified e-mail address and agree to receive the newsletter. No further data will be collected. We use this data exclusively for sending the requested information. We work with a newsletter tool from a provider in Germany, which operates exclusively servers in Germany and works in accordance with the EU’s legal GDPR requirements.
You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the “unsubscribe link” in the newsletter.


The copyright and all other rights to content, images, photos or other files on the website belong exclusively to Studer Cables AG or the specially named rights holders. The written consent of the copyright holder must be obtained in advance for the reproduction of all files.
Anyone who commits a copyright infringement without the consent of the respective right holder may be liable to prosecution and, if necessary, to pay damages.

General disclaimer

All information on our website has been carefully checked. We endeavour to offer our information in a current, correct and complete manner. Nevertheless, the occurrence of errors cannot be completely ruled out, which means that we cannot guarantee the completeness, correctness and topicality of information, including journalistic and editorial ones. Liability claims arising from material or immaterial damage caused by the use of the information offered are excluded, unless there is demonstrable intent or gross negligence.
The publisher may change or delete texts at his own discretion and without notice and is not obliged to update the contents of this website. The use or access to this website is at the visitor’s own risk. The publisher, its principals or partners are not responsible for any damages, such as direct, indirect, incidental, predetermined or consequential damages, allegedly caused by visiting this website, and consequently accept no liability for such damages.
The publisher also assumes no responsibility or liability for the content and availability of third-party websites that can be accessed via external links on this website. The operators of the linked pages are solely responsible for the content. The publisher therefore expressly distances himself from all content of third parties that may be relevant under criminal law or liability law or violate common decency.


We may amend this Privacy Policy at any time without notice. The current version published on our website shall apply. If the data protection declaration is part of an agreement with you, we will inform you of the change by e-mail or other suitable means in the event of an update.

Questions to the Data Protection Officer

If you have any questions about data protection, please send us an e-mail or contact the person in our organisation responsible for data protection listed at the beginning of the data protection declaration directly.


Date: June 2022